TikTok is the hottest platform on the block, and it’s not hard to see why. With over 1 billion monthly active users, the app is a great way to reach a young and highly engaged audience.
As Gen Z’s buying power grows with its impact on the zeitgeist, platforms that offer opportunities for positive self-expression, community, and entertainment — like TikTok! — will be more relevant than ever.
TIPS FOR TIKTOK BEST PRACTICE
Tip #1 - Keep it Short
Although the latest maximum length of TikTok ads is one minute, short-form content is still the name of the game. The longer your ad, the more likely it’ll be buried in the feed — in other words, have a captivating hook, keep it engaging, and prioritize brevity (15 seconds or less).
Tip #2 - Don’t be afraid to get creative (and weird)
Try to take advantage of TikTok’s quirky features (music, sound effects, and filters) and map your ad ideas to trends. And remember: people love humor and self-deprecation on the platform.
Don’t take yourself too seriously!
Tip #3 - Get started with Influencer Marketing
Influencer marketing has seen tremendous growth, in part thanks to TikTok. A great way to boost brand awareness is by partnering with influencers in your niche with large followings — your influencer-driven campaign can be as simple as having them unbox and try on or use your products.
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Tipe #1 - In-feed ads
In-feed ads appear on users’ For You page alongside organic content and can be up to a minute long. here are multiple CTAs to choose from, including directing users to an instant landing page, website, app download, or storefront.
Tipe #2 - Managed Brands
Managed Brands that meet a minimum ad spend threshold can work directly with TikTok representatives in launching the following:
Brand takeover ads are still photos, GIFs, or videos that appear when users first open the app, making them perfect for boosting brand awareness.
Branded hashtag challenges encourage users to partake in creating themed content and take them to a TikTok landing page (complete with brand info, website link, and challenge description) if they click on the hashtag.
Branded effects are filters, stickers, and AR lenses users can use to spice up their videos.