SOCIAL MEDIA MARKETING SERVICES
Social media marketing is the best way to build your brand, connect with your customers and grow your business. Utilize the best in social media marketing by partnering with the social media marketing agency RPP Group.
Let’s develop a social media strategy to reach your audience and accomplish your goals.
Social media marketing involves the thoughtful integration of a social media strategy with innovative design elements to create an influential presence that positions your company for success.
SCOPE OF WORK
CONTENT CREATION
Social media marketing is all about content creation. Over the course of a single year, our social media specialists create hundreds of pieces of unique content for every client. With the ubiquity of social media, the constant creation of fresh and new content is paramount.
PAID ADVERTISING
With millions of brands engaged in a constant battle for social media views and reactions, the importance of paid advertising as part of your social media marketing cannot be understated. Paid advertising allows you to get your valuable content in front of the users who matter most to you in order to grow your audience and drive conversions.
INFLUENCER AND USER-GENERATED CONTENT
With the sheer amount of content needed to maintain an active social media presence, influencer and user-generated content are two forms of content creation can be extremely beneficial and allow for a more authentic and robust social media presence.
LEAD GENERATION
The goals of social media marketing are many, but if your social media presence isn’t driving your lead generation efforts, then there’s room to grow. At RPP Group, we’re firm believers that social media marketing can work as a lead generation tool for any business in any industry regardless of the audience.
CONVERSION OPTIMIZATION
Social media marketing is all about generating conversions. And, like any marketing, it’s not just about singular efforts to gain those conversions. It’s about constantly reevaluating your social media strategy, your content and your targeting to see what’s working and where additional opportunities might be. We take the time and put forth the effort to know our clients and understand their business goals to ensure that our strategic efforts are not wasted.
CUSTOMER-FOCUSED CONTENT
People use social media in a variety of different ways, but the one constant is this: They’re looking to engage with content. What that content might look like can vary, so the right social media marketing strategy has to be focused on creating and distributing content that resonates with your potential customers.
COMMUNITY MANAGEMENT
Engaging with your audience more directly means that you’re building a community. But the creation of that community often necessitates community management. You’re creating pathways for customers and potential customers to contact you directly with questions and/or feedback, and it’s important that your customers know their voices are being heard. Community management ensures you stay in conversation with these users and establish important connections.
MARKETING STRATEGY
We all use social media ourselves, so how hard could it be to manage it for a business? It’s a lot more difficult than you’d think, as it turns out—especially if you expect a positive ROI for your business. A great social media marketing strategy involves content strategy, ad campaign strategy, UX/UI strategy, and so much more.
ANALYTICS AND REPORTING
Anyone can try to set up their own PPC campaigns, turn them on, and forget about them. But if you’re going to be in the business of paying for clicks, you better make sure you’re getting your money’s worth. And that assurance comes partly from looking at the data related to your PPC campaigns. But there’s a lot of data available, and it is not easy to know how to interpret it. That’s where the analytics and reporting from your agency come in.