WEB DESIGN & DEVELOPMENT SERVICES
If you’re looking for an award-winning website design company to turn your website into a well-oiled lead or sales generating machine, you’ve come to the right place. RPP Group is a digital marketing agency offering various top-notch website design services, including branding, copywriting, photography, search engine optimization (SEO), and much more.
We believe in proactively pursuing opportunities for our clients, and designing your new website is a pursuit that presents endless opportunities to leverage and grow your business. Using our expertise in web design, SEO, analytics, and more, we work diligently with your team to glean insights that we can leverage into bigger and better results, before, during, and after your new website is designed. Let us show you how we can transform your brand and business with a new website.
You might be able to complete a new web design without having the right strategy in place. Still, strategic thinking elevates a website from being “complete” to a successful, lead-generating, ROI-earning machine. You must have the right strategies at every step of the process to get the desired results.
Search Engine Optimization, should be a huge web design focus. SEO is increasingly essential for every business, and it’s important to set your website up for SEO success before it’s even been built. Trying to utilize SEO on an existing site built without essential SEO-compliant structures and features is much more difficult than planning for SEO success with the initial phases of a website project.
Information architecture is the process of determining how information on your website will be structured and housed. With a focus on your business’s goals, your customer's goals, and how those goals connect, a proper information architecture includes the development of a sitemap and initial strategies for how users will locate information on your site.
The determination of what content goes on those pages. It might seem simple enough, but establishing the right structural hierarchy for your website feeds into user experience, lead generation, organic SEO, and so much more.
Compelling, informative copy completes the framework established by the content strategy. Copy communicates essential information about your business, your products, your services, and your mission. Copy communicates what differentiates you from your competition.
User experience (UX) and user interface (UI) are huge considerations of how users interact with your website. With good UX and UI design, users navigate your website with clear paths to convert.
Responsive design means a web design that responds to different devices, whether they be different size laptop or desktop computers, tablets, or smartphones. Responsive design ensures your website looks good and, more importantly, is usable across various devices.
They say you eat with your eyes first. The same is true, to an extent, with web design. Excellent visual design is important in making a good first impression on every user who visits your site.
Over the years, web browsing has shifted significantly toward mobile users compared to desktop users. It’s important to not only have a responsive web design to account for this but also to consider that many users may first visit your website on their mobile phone, and your site needs to be just as impressive and compelling on their phone.
The term web development can be nebulous, so we’ll crystalize it for you: We’re talking about full-stack development with a custom content management system. We ensure that your website looks good on the front and back end and that it’s usable by you and your team.
The finest strategy, user design, content, art direction, and development are nothing without a website that functions how it’s supposed to and without incident. In addition to a thorough Quality Assurance process during each step in our web design process, we test each site thoroughly for speed, accessibility, performance and reliability.
It’s our goal to build a website that incites users to convert. But beyond lead generation and e-commerce conversions, it’s important to see how users interact with your website, even if they fail to make a purchase, complete a contact form, or otherwise engage with your business.
After designing a website to achieve your goals and setting up analytics tracking, it’s time to monitor the results of your website. Our goal is to report on the results your new website is generating and make proactive recommendations to further capitalize on or amplify those results.
SUPPORT & OPTIMIZATION
We know that things can come up after the website has been built—copy changes or edits, new photos or blog posts, and updates to your CMS or plugins, just to name a few. That’s why we offer ongoing website support and optimization on all our web design projects after the website's launch. We intend to partner with you throughout the construction of your new website and well into the future.
WHY IS A NEW WEBSITE SO EXPENSIVE?
A lot goes into building a website, and many hours are (and should be) spent on every design and development stage.
In particular, your website needs to improve if you’re trying to ensure your website outshines your competitors. And that often means you need to spend at least as much money on it as your competitor did. You won’t get a website that beats out your competitors by going about the process haphazardly or trying to cut costs drastically. At the end of the day, you get what you pay for. And if you’re going to be paying for it anyway, ensure you’re paying for what you want.
HOW CAN YOU ENSURE YOU GET A GOOD ROI ON YOUR WEBSITE?
Many of the things we’ve outlined above are essential for ensuring your website delivers a good ROI. Having the site built strategically with your goals and your customer’s experience in mind is essential for generating leads and sales. While a new website can be a significant and unavoidable expense for a business, it isn’t worth what you spend if your new website doesn’t earn you money.